In the run-up to the UEFA EURO 2024 taking place in Germany, a lot is happening away from the football pitch: the topic of sustainability should play an important role not only in the tournament itself, but in German football in general.
That was the starting point to create a microsite, where the factors that help amateur soccer clubs to be environmentally friendly are exposed. The already defined DFB brand was a nice opportunity to apply its well-known brand elements. From its typography to graphic brand elements, they were taken into account to create the site.
A gamification strategy was included for the site to encourage those interested in the topic to learn more and be able to apply these solutions.