Hi! I’m Fabian…

...by the way
Fabian Ochoa Mendez

Currently, I’m  workig as a UX/UI designer in one innovative AdTech company based in Darmstadt, Germany, specializing in the automated optimization of e-commerce advertising. The company develops data-driven software solutions that enable clients to efficiently manage and scale their digital advertising campaigns—particularly on platforms such as Amazon.

I was born and raised in Bogota, Colombia. I grew up observing people’s relationships with the world around them, fascinated by the roles of design and technology in people’s interactions with everyday objects.

Let’s connect:
Skills

Over the past decade, I have built a career at the intersection of UX, UI, design systems , and frontend development, creating digital products that are both visually compelling and intuitive to use. I believe great design is about solving real user problems through thoughtful experiences, clear communication, and close collaboration between design and engineering.

As AI continues to transform the way digital products are created, I have embraced modern AI-powered workflows to accelerate research, ideation, wireframing, prototyping, design system creation, and frontend implementation. Rather than replacing the designer, I see AI as a powerful tool that enables faster iteration, better decision-making, and more time to focus on creativity and user needs.

Throughout my career, I have designed and delivered responsive web and mobile applications, scalable design systems, interactive prototypes, and production-ready interfaces. My technical background allows me to bridge the gap between design and development using modern technologies such as Vue.js, React, HTML, CSS, and component-based architectures, while collaborating effectively with cross-functional product teams to bring ideas from concept to launch.

Another skills

Animation through javascript, Create JS, TweenMax, bodymovin and After Effects

CMS implementation with WordPress and Hugo

Prototyping websites with HTML5 and CSS3

Implementation of the UI for mobiles devices with Ionic.

I had the oportunnity to work with

Either directly or as a client, I have had the opportunity to work with companies in Colombia, Panama, and Germany.

Here are the Top 10 Facts about me:
  1. I love learning new things!
  2. Exploring creative media.
  3. In love with electronic music since 2002.
  4. In my free time, there is one thing to do: Creating Collage!!!
  5. All that remains after studying in Catholic schools: is responsibility.
  6. I have a strong passion for mountain biking.
  7. Robert Smith is my all-time favorite musician.
  8. Pizza with fruits :O.
  9. My pockets are always full of stuff.
  10. A city: Budapest.
My hobby : Collage