{"id":19080,"date":"2014-06-03T08:07:04","date_gmt":"2014-06-03T08:07:04","guid":{"rendered":"http:\/\/demo.select-themes.com\/stockholm6\/?page_id=19080"},"modified":"2026-08-16T07:01:27","modified_gmt":"2026-08-16T07:01:27","slug":"about","status":"publish","type":"page","link":"https:\/\/plusvaliamarket.com\/plux\/about\/","title":{"rendered":"Hi! I&#8217;m Fabian&#8230;"},"content":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; padding_top=&#8221;90&#8243; padding_bottom=&#8221;80&#8243; css_animation=&#8221;&#8221; background_color=&#8221;#f5f5f5&#8243; el_id=&#8221;container-mobil&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;21390&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Currently, <mark>I\u2019m\u00a0 workig as a UX\/UI designer<\/mark> in one innovative AdTech company based in Darmstadt, Germany, specializing in the automated optimization of e-commerce advertising. The company develops data-driven software solutions that enable clients to efficiently manage and scale their digital advertising campaigns\u2014particularly on platforms such as Amazon.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][vc_column_text]I was born and raised in Bogota, Colombia. I grew up observing people&#8217;s relationships with the world around them, fascinated by the roles of design and technology in people&#8217;s interactions with everyday objects.<\/p>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;39&#8243; down=&#8221;0&#8243;][vc_column_text]<\/p>\n<h6>Let&#8217;s connect:<\/h6>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;]<span class='q_social_icon_holder with_link normal_social' data-hover-color=#ebbd01><a href='https:\/\/www.linkedin.com\/in\/plusvaliamarket\/' target='_blank'><i class='social_icon fa fa-linkedin small simple_social' style='color: #0a0a0a;'><\/i><\/a><\/span><span class='q_social_icon_holder with_link normal_social' data-hover-color=#ebbd01><a href='https:\/\/www.flickr.com\/photos\/plusvaliamarket\/' target='_blank'><i class='social_icon fa fa-flickr small simple_social' style='color: #0a0a0a;'><\/i><\/a><\/span><span class='q_social_icon_holder with_link normal_social' data-hover-color=#ebbd01><a href='https:\/\/www.xing.com\/profile\/Fabian_OchoaMendez' target='_blank'><i class='social_icon fa fa-xing small simple_social' style='color: #0a0a0a;'><\/i><\/a><\/span>[vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][vc_column_text]<\/p>\n<h6><a href=\"https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2026\/07\/fabianOchoa_CV_DE-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> Download my CV (DE)<\/a><\/h6>\n<h6><a href=\"https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2026\/07\/fabianOchoa_CV_EN-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> Download my CV (EN)<\/a><\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; padding_top=&#8221;90&#8243; padding_bottom=&#8221;80&#8243; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221; el_id=&#8221;container-mobil&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;right&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: right;\">Skills<\/h5>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][vc_column_text]<\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"292\" data-end=\"658\">Over the past decade, I have built a career at the intersection of <mark>UX<\/mark>, <mark>UI<\/mark>, <mark>design systems <\/mark>, and <mark>frontend development<\/mark>, creating digital products that are both visually compelling and intuitive to use. I believe great design is about solving real user problems through thoughtful experiences, clear communication, and close collaboration between design and engineering.<\/p>\n<p data-start=\"660\" data-end=\"1055\">As AI continues to transform the way digital products are created, I have embraced modern <mark>AI-powered workflows<\/mark> to accelerate research, ideation, wireframing, prototyping, design system creation, and frontend implementation. Rather than replacing the designer, I see AI as a powerful tool that enables faster iteration, better decision-making, and more time to focus on creativity and user needs.<\/p>\n<p data-start=\"1057\" data-end=\"1515\">Throughout my career, I have designed and delivered responsive web and mobile applications, scalable design systems, interactive prototypes, and production-ready interfaces. My technical background allows me to bridge the gap between design and development using modern technologies such as Vue.js, React, HTML, CSS, and component-based architectures, while collaborating effectively with cross-functional product teams to bring ideas from concept to launch.<\/p>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;39&#8243; down=&#8221;0&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: right;\">Another skills<\/h5>\n<p style=\"text-align: right;\">Animation through javascript, Create JS, TweenMax, bodymovin and After Effects<\/p>\n<p style=\"text-align: right;\">CMS implementation with WordPress and Hugo<\/p>\n<p style=\"text-align: right;\">Prototyping websites with HTML5 and CSS3<\/p>\n<p style=\"text-align: right;\">Implementation of the UI for mobiles devices with Ionic.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; padding_top=&#8221;90&#8243; padding_bottom=&#8221;80&#8243; css_animation=&#8221;&#8221; background_color=&#8221;#f5f5f5&#8243; el_id=&#8221;container-mobil&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;]<div class='qode_carousels_holder clearfix two_rows'><div class='qode_carousels '  data-number_of_items = 3><ul class='slides'><li class='item'><div class=\"carousel_item_holder\"><a href='https:\/\/finder.porsche.com\/de\/de-DE\/finanzierung' target='_blank'><span class='first_image_holder '><img src='https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2021\/02\/brand5.png' alt='Porsche'><\/span><\/a><\/div><div class=\"carousel_item_holder\"><a href='https:\/\/airplus.com\/de-de\/' target='_blank'><span class='first_image_holder '><img src='https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2021\/02\/brand3.png' alt='Airplus'><\/span><\/a><\/div><\/li><li class='item'><div class=\"carousel_item_holder\"><a href='https:\/\/www.miles-and-more.com\/de\/en.html' target='_blank'><span class='first_image_holder '><img src='https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2021\/02\/brand4.png' alt='MIles &#038; More'><\/span><\/a><\/div><div class=\"carousel_item_holder\"><a href='https:\/\/www.dkb.de\/' target='_blank'><span class='first_image_holder '><img src='https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2021\/02\/brand2.png' alt='DKB'><\/span><\/a><\/div><\/li><li class='item'><div class=\"carousel_item_holder\"><a href='https:\/\/web.uta.com\/' target='_blank'><span class='first_image_holder '><img src='https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2021\/02\/brand1.png' alt='Uta'><\/span><\/a><\/div><div class=\"carousel_item_holder\"><a href='https:\/\/de.mitsubishielectric.com\/en\/' target='_blank'><span class='first_image_holder '><img src='https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2026\/07\/mitsubishi-logo.png' alt='Mitsubishi Electric'><\/span><\/a><\/div><\/li><li class='item'><div class=\"carousel_item_holder\"><a href='https:\/\/www.kfw.de\/kfw.de.html' target='_blank'><span class='first_image_holder '><img src='https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2026\/07\/kfw-logo.png' alt='KFW'><\/span><\/a><\/div><div class=\"carousel_item_holder\"><a href='https:\/\/www.dws.de\/' target='_blank'><span class='first_image_holder '><img src='https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2026\/07\/dws-logo.png' alt='DWS'><\/span><\/a><\/div><\/li><li class='item'><div class=\"carousel_item_holder\"><a href='https:\/\/www.playmobil.com\/de-de\/' target='_blank'><span class='first_image_holder '><img src='https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2026\/07\/playmobil-logo.png' alt='Playmobil'><\/span><\/a><\/div><div class=\"carousel_item_holder\"><a href='https:\/\/www.dfb.de\/' target='_blank'><span class='first_image_holder '><img src='https:\/\/plusvaliamarket.com\/plux\/wp-content\/uploads\/2026\/07\/dfb-logo.png' alt='DFB'><\/span><\/a><\/div><\/li><\/ul><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h5>I had the oportunnity to work with<\/h5>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][vc_column_text]Either directly or as a client, I have had the opportunity to work with companies in Colombia, Panama, and Germany.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;39&#8243; down=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; padding_top=&#8221;90&#8243; padding_bottom=&#8221;80&#8243; css_animation=&#8221;&#8221; background_color=&#8221;#ffffff&#8221; el_id=&#8221;container-mobil&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;right&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\">Here are the Top 10 Facts about me:<\/h5>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][vc_column_text]<\/p>\n<ol style=\"text-align: left;\">\n<li>I love learning new things!<\/li>\n<li>Exploring creative media.<\/li>\n<li>In love with electronic music since 2002.<\/li>\n<li>In my free time, there is one thing to do: Creating Collage!!!<\/li>\n<li>All that remains after studying in Catholic schools: is responsibility.<\/li>\n<li>I have a strong passion for mountain biking.<\/li>\n<li>Robert Smith is my all-time favorite musician.<\/li>\n<li>Pizza with fruits :O.<\/li>\n<li>My pockets are always full of stuff.<\/li>\n<li>A city: Budapest.<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;39&#8243; down=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;21393&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; qode_css_animation=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221; padding_top=&#8221;90&#8243; padding_bottom=&#8221;80&#8243; css_animation=&#8221;&#8221; background_color=&#8221;#f5f5f5&#8243; el_id=&#8221;container-mobil&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;21390&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_separator type=&#8221;transparent&#8221; border_style=&#8221;&#8221; up=&#8221;30&#8243; down=&#8221;0&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Currently, I\u2019m\u00a0 workig as a UX\/UI designer in one innovative AdTech company based in Darmstadt, Germany, specializing in the automated optimization&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"full_width.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/plusvaliamarket.com\/plux\/wp-json\/wp\/v2\/pages\/19080"}],"collection":[{"href":"https:\/\/plusvaliamarket.com\/plux\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/plusvaliamarket.com\/plux\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/plusvaliamarket.com\/plux\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plusvaliamarket.com\/plux\/wp-json\/wp\/v2\/comments?post=19080"}],"version-history":[{"count":59,"href":"https:\/\/plusvaliamarket.com\/plux\/wp-json\/wp\/v2\/pages\/19080\/revisions"}],"predecessor-version":[{"id":21793,"href":"https:\/\/plusvaliamarket.com\/plux\/wp-json\/wp\/v2\/pages\/19080\/revisions\/21793"}],"wp:attachment":[{"href":"https:\/\/plusvaliamarket.com\/plux\/wp-json\/wp\/v2\/media?parent=19080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}